When the news about global chip shortage came out, one company continued to thrive. — ASML. Described as ‘the most important company in the industry you don't know about’, ASML produces tools and softwares to mass produce patterns on chips. In short, they’re enabling microchips with enriched data. IIn our podcast episode with Nicole Engelman, Director of Planning and Logistics at ASML, we discussed the best practices in implementing what we call ..