Today, I'm going to take a deep dive in to LTL—or less than truckload—freight. I'll examine what exactly LTL freight is and why it's important. Then I'll discuss whether or not the perception that LTL freight is slowing down is accurate. Realistically, the answer to this question is that it varies year to year. Later on in this post, I'll take a closer look at the trends over the past three years.
First and foremost, you need to understand what LTL freight is. LTL freight, as I mentioned above, refers to less than truckload freight. This means shipments of cargo that do not require a full truck load. Instead, transporters will piece together multiple shipments of LTL freight to create one load. LTL shipments usually consist of less than 10,000 pounds' worth of product.
LTL freight is such an important part of the industry for so many players on all sides, so it behooves us to understand the recent and upcoming trends. There can be a volatility to the stability of LTL freight availability and rates. I'll break those factors down in more detail as we go.
There are a number of benefits to shipping LTL freight. Here are some of them:
Those just a few of the tremendous benefits to LTL freight loads. However, there are some challenges that come along with LTL freight as well.
Where does LTL freight lie in 2020? In 2018, LTL freight enjoyed a significant boon that resulted in its largest growth year since 2000. A major reason for this growth was because of the recent trade war between the United States and China. A threat of 25% tariffs on Chinese imports led to a massive spike of inventory on American grounds. With the increased inventory for both shippers and manufacturers, this led to many more opportunities for LTL freight to be moved.
The overall economic growth of the United States was up across 2018. In turn, consumer sales and spending were also up. LTL freight naturally benefited greatly from these increases.
There was a fear that, because of the unnatural spike in growth in 2018, that 2019 may have regressed all the way to a recession. Between the temporary government shutdown of 2019 and generally slower economic growth, the LTL industry was anticipated to be impacted.
Technically, this was correct. However, the fear that LTL freight might recede or, at the very least, flatten was largely unfounded. Instead, 2019 continued to see growth, just at a much slower rate than in the boon of 2018.
In 2020, the industry was expected to leave some of the uncertainty and unrest of 2019 behind. However, that has changed in the most recent months. Let's examine more closely.
I'd first like to take a look at why 2019 saw a decrease in the rate of growth.
We've mentioned how 2018 saw a massive spike in inventory. The economic growth of 2018 that accompanied this led to more inventory than there was capacity. As such, freight kept moving rapidly.
However, 2019 saw an overall decrease in economic growth and consumer spending. In turn, there was still an excess of inventory. However, as there was less overall demand for product, there was much less capacity to go around to move the freight. LTL carriers have also had difficulty retaining qualified CDL drivers. Many drivers prefer the simplicity of a one-pick, one-drop FTL load.
Carriers also did not feel compelled to lower their rates for 2019 from what they were able to charge in 2018. They did not want to decrease their profit share in order to maintain volume.
However, LTL freight saw a significant growth in regional freight. Defining regional as any load under 300 miles, LTL freight has grown three times as fast as long-haul cargo over the past 15 years. A stronger focus on this aspect of the industry and rating accordingly for retail loads helped maintain a growth curve, even if it was slower than in 2018.
Expectations for 2020 were to have a much less volatile year. Rates had spiked in December to higher than any other point of 2019. The economy was performing well, both internationally and domestically, with consumer sales. The trade wars had remained relatively stable. As such, LTL freight was expected to grow at a much more consistent and higher rate than in 2018.
But everything has changed due to the COVID-19 pandemic ravaging the marketplace. While trucking services of nearly all kinds are essential services, the pandemic has cratered the economy. While demand for certain types of cargo remain high, the workforce is seeing an obvious and general decrease.
How this situation will ultimately impact the remainder of 2020 is unknown. The state of the economy and the demand for goods is, at this point, nearly impossible to predict. Furthermore, no one is sure when the social and workforce restrictions will end and most of the nation will return to work. That said, the truth of the matter is that the market will certainly suffer long term. Recovering losses and returning to the normal rate of growth within the calendar year is, at best, unlikely.
Given all of these factors, you may wonder what can possibly be done to help your business persevere. With staffing becoming one of the primary concerns, digitization and automation once again feature prominently in sensible solutions. You can invest in your workforce. Train the employees you have for a wider variety of skills and abilities.
Further yet, automate as much of your business as you can. At a time when wages and staffing are more challenging the ever, the more work that can be done digitally, the more money you can save your business. Customize your workflows and truck routing through digital means.
Third-party technology for load-building digitally through apps has not dramatically developed for LTL freight. Challenges exist in dealing with multiple clients and multiple locations. However, you can embrace this opening. Find a quality partner to help develop technology for digital load-building. On a smaller, company-by-company basis, this is much more feasible.
I've discussed how important and valuable LTL load-building can be. The industry has, as a whole, actually been very strong over the past five years. However, it is true that the growth curve had slowed dramatically from 2018 to 2019. 2020 stood to be a much stronger, more consistent year until the emergence of COVID-19.
The stability and growth rate of the economy will be paramount to restoring the growth rate of LTL freight. However, you can help do your part by being proactive. You can start with more complete and diverse training of the staff you have. Next, you can implement as much automation and digitization in your business as possible.
Emerging from this difficult economic time will take everyone working together. The smarter we work and the more proactive we are, the more we can help combat the challenges facing the LTL industry.
This post was written by Matthew Zandstra. Matt has been working in transportation and logistics dispatch for the past six years, both as a broker and direct to drivers. He’s familiar with various facets of relationships, technical systems, pricing mechanics, and commodities.